More and more companies are engaging with social media to assist in driving sales. In the below research article, they say "78% of those polled listed customer reviews as the #1 social media tool for generating sales and 61% listed customer reviews #1 in driving customer engagement".
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113854
This further proves marketers are still challenged to beat word-of-mouth (WOM). Marketing initiatives should seek to include this type of feedback and customer input to find more ways to engage clients. We see this as an enormous opportunity to include social media WOM elements into integrated offline marketing initiatives and capitalize on this powerful means of persuasion. Think about the power of referral and how it can effect your business.
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